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How Restaurant Technology Can Help You Improve Your Restaurant’s Customer Service

There is no industry like the restaurant industry, yet it is also one of the riskiest on the planet. According to a report, around 60% of restaurants fail during the first year of operation. Growing client demands, strict health and safety regulations, financial risks, and rising competition are common challenges for those that manage to stay in company. Another issue is the fluctuating cost of labour and goods.

Thankfully, cutting-edge restaurant technology is available to lend a helping hand to restaurant operators.

In restaurants, technology has come a long way. From simple cash registers to a central point of control for all operations, technology has advanced significantly. Restaurant operations are one of the most important areas where technology plays a crucial role in the industry.

A restaurant owner has to look into a lot of things. This starts from getting the right quality ingredients from the right vendor, ensuring the kitchen never runs out of food, ensuring all the staff members are attentively carrying out their duties, and what not! It might seem to be a hectic task that a restaurant owner cannot possibly complete on their own. This is where, technology can help. By streamlining every aspect of your restaurant’s operations, technology enables you to maintain complete control over all of your establishment’s operations.

In this post, we’ll discover how improving operations and services with restaurant technology solutions benefits the food industry. Read on to find out more!

1. Point-of-Sale (POS) Software

Even though point of sale (POS) systems are an established technology, suppliers keep improving this software to increase productivity and give customers more information into the health of their businesses. Although consumers rarely interact with the POS in full-service restaurants, having one can enhance the eating experience.

When used effectively, a POS system guarantees efficient service. Managers and business owners can use the information from an intuitive system to guide their hiring choices, direct menu development, and identify the most lucrative operating times. It also gives servers the ability to split checks or accept credit cards, whatever the customer prefers. These are all important elements that enhance the entire dining experience of a restaurant.

A lot of quick-service restaurants and coffee shops use an iPad POS to enhance experience. This portable device can shorten queues, expedite checkouts, and prevent order mistakes. These mini devices put an end to long waits during peak times and orders that were misunderstood because of sloppy handwriting; servers now have fast access to the kitchen thanks to this technology throughout the entire restaurant. All this leads to customers automatically enjoying a better experience and receiving the right order faster.

Many quick-service restaurants are starting to follow this trend. According to a report, over 57% of eateries want to modernise their technology by adding tablet-based point-of-sale systems.

2. Reservation Management

Restaurants may record reservations made over the phone and online in one location using a reservation management system. In this manner, hosts can use a single interface to review all the guest data for a specific shift.

The experiences of hosts, customers who made reservations, and walk-in guests alike benefit when hosts can manage table assignments based on all captured reservations to guarantee that guests are seated promptly. The host can estimate wait times for everyone more precisely if they have a real-time view of the reserved tables. Restaurant pathways are sometimes caused by unusually long or inaccurate wait times, which results in a loss of potential revenue.

3. Ordering and Mobile Apps

A mobile restaurant strategy is essential in a world when 92% of your consumers conduct restaurant searches using a mobile browser and 75% of them base their restaurant selections on mobile search results. Customers that are constantly on the go will value being able to book tables, place orders, and interact with your business on their mobile phones.

One quick-service café that has benefited from a customer-facing mobile app is Starbucks. Customers are welcome to order and pay for drinks using their smart phones at this coffee behemoth. Approximately 11 million individuals have downloaded the Starbucks mobile app as of 2016, and 21% of all purchases at the coffee chain are done through it.

This tactic helps decrease café line ups to enhance the experience of visitors who order their drinks in-store while also saving customers time and hassle. A restaurant should at the very least make sure that their website and menu are mobile-friendly when developing a mobile strategy so that customers can check hours, examine menu options, and make reservations on their phones.

4. Social Media Presence

Due to their accessibility and ease of use, social media platforms are yet another excellent tool for restaurants to increase consumer involvement. For instance, restaurants can enhance their social media profiles by offering quick links to their online menus and their operating hours.

Restaurants may highlight events, daily specials, and even discounts in their social media postings to draw customers. Because people can simply search for and browse Twitter, Facebook, or Instagram accounts on their phones, maintaining current social profiles benefits any mobile strategy you have in place.

Customers at restaurants are increasingly using social media as a venue to voice their complaints. Restaurants that are engaged on social media can quickly address and resolve problems.

Restaurants can also interact with their patrons by sharing or commenting on user-generated content that has been tagged on social media. If their favourite restaurant reposts one of their social media messages thanking them for coming, customers will feel particularly special.

5. Enhancing Front-End Operations

There are numerous everyday duties that must be completed beforehand to guarantee smooth operations during the day. There are several ways that technology may simplify your front-of-the-house restaurant operations. Your restaurant personnel can deliver outstanding customer service thanks to technology, staff members can recommend and upsell items based on a customer’s order history, self-ordering kiosks, which allow consumers to buy food without a waiter taking their orders, are gaining popularity these days. Another enticing method for displaying your menu items fast is through digital menu boards.

6. More Effective Kitchen Operations

The core of your restaurant, that is the food, is made in the rear. The significance of having back-end activities that are on target is increased by this. Technology will now make it easier to monitor the amount of time it takes to cook a meal, the inventory, the menu, the amount of trash produced in the kitchen, cleaning, and hygiene. 

  • An essential element of restaurant kitchen operations is a kitchen display system (KDS). The anticipated delivery time is more precise if the KOT visits the relevant food-preparation station directly. The client experience is enhanced by effective communication, and the culinary staff makes fewer mistakes overall.
  • Executive chefs or kitchen managers may create menus and estimate food expenses for common or specialty goods with ease.
  • A restaurant management POS makes keeping track of inventory simple. Whenever an item reaches its reorder level, the software notifies you immediately. This makes sure that neither you nor your kitchen ever order something that is already on hand or run out of something necessary during a busy time of the day.

There is no shortage of restaurant technology that can assist you in improving customer service, operational effectiveness, and even revenue. When a customer has a positive dining experience, whether they are actually eating there, making a reservation, or ordering online, they are more likely to return. In spite of this, maintaining a loyal customer base is crucial for restaurant success: a 5% decrease in customer churn can boost profits by 25–125%!

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