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Why Should You Be Investing in Your Own Online Ordering System?

As we are in the midst of a pandemic, the benefits of an online ordering system for restaurants have never been more apparent.

Customers began ordering food online after the debut of restaurant aggregator applications like Zomato and Swiggy, and the covid-19 outbreak has resulted in the quick and broad use of this technology. However, even after more than two years into the pandemic, many restaurants have embraced online ordering enthusiastically — and they know it’s here to stay, even when on-premise dining returns to normal levels.

Online Food Ordering System

Online ordering systems for restaurants have become the new normal, and they are no longer an option but a must. Customers have formed an expectation of restaurants’ ability to allow them to order food online. Hence, if your restaurant does not embrace this trend and use this technology, it will inevitably fall behind the competition.

What is an Online Ordering System?

An Online Ordering System is a software application that allows customers to place orders for products or services online, typically through a website or mobile app. It enables businesses to streamline their ordering and payment processes, and provides customers with a convenient way to purchase products or services without physically visiting a store.

Online Ordering Systems usually include features such as product catalogs, shopping carts, order tracking, payment processing, and customer account management. They may also integrate with other software systems such as inventory management, point-of-sale (POS) systems, and customer relationship management (CRM) tools.

Online Ordering Systems are commonly used by restaurants, retail stores, e-commerce businesses, and other types of businesses that offer products or services for sale. They provide a range of benefits, including increased efficiency, improved customer experience, and the ability to reach a wider audience.

Benefits of Having Your Own Online Ordering System

Online ordering systems offer the potential to massively expand your restaurant’s profitability. It’s safe to say that online ordering is here to stay. 

Here are seven reasons why you should set up your own online ordering system, especially one that is integrated with your point of sale.

1. Higher Profit Margins and Increased Revenue

Customers prefer to order online or through applications for a reason. Since they are not rushing to complete their order, they are more likely to examine all the menu options, and may even spend more than they would if they ordered by phone or in person. With no one in front of them, your customers won’t feel pressed to make quick decisions, and they’ll be more likely to order that extra menu item.

Additionally, exorbitant commission prices apply to orders acquired through a restaurant aggregator, cutting approximately a third of your revenue. When opposed to third-party aggregators, using your own online ordering system costs a fraction of the price.

2. Customers Order More Online Without Any Distractions

Unlike restaurant aggregator applications, you have your customers’ full attention on your own online ordering system. There are no alternative restaurant options, featured offers, substantial discounts, doctored ratings, or reviews to divert their attention.

Customers can also peruse through your customized, pictorial, and well-explained digital menu at their leisure, without the pressure of holding up a line, finishing a conversation quickly, or worrying about asking for too many details, and find the impulse to add that item they’re on the fence about. As a result, on average, online orders result in nearly 20% larger order quantities than physical orders!

3. Highly Customizable

You can make fast, real-time adjustments to your menu and design using your own online ordering platform. To put it another way, you’ll have greater control over your brand. Customers will place orders through the website you built rather than a third-party app.

Add some food photos and anything else you believe will help your brand stand out, and quickly alter menu items and wait times to ensure proper expectations and pricing.

The flexibility to remove an item from the menu is another benefit of online ordering systems. If you run out of a key component, you can take the item off the menu entirely to prevent disappointing a customer later.

4. Ability to Collect Crucial Customer Data

You get detailed information about the customers who order from your restaurant. Unlike third-party restaurant aggregator applications like Zomato and Swiggy, you have complete control over your client data. It is yours to keep and use as needed today or in the future. This information is only yours and will not be used or shared with anyone else. You can use it to send campaigns, upload as social ad audiences, and export data files if necessary.

5. In-built Loyalty Program and Marketing CRM

What kind of customers do you have? What preferences do they have? What’s the source of these things? Which of your products are the most popular? What are the busiest and least-busy hours of your restaurant? These are just a few of the numerous questions an effective marketing CRM can address. It also allows you to send targeted and tailored customer promotions to keep them coming back for more. It provides you with data, trends, and actionable insights to help you better your business.

By allowing customers to earn points on their orders and redeem them for rewards on subsequent orders, a customer loyalty program helps you create long-term, meaningful relationships with them. A loyalty program pushes clients to spend more and earn more points in order to gain incentives, in addition to providing a sense of fulfilment.

Therefore, having your own online purchasing system with a built-in Marketing CRM and Loyalty Program is extremely advantageous.

6. Easier Ordering, Fewer Errors, and More Efficiency

There’s a high chance of problems with the meal, cooking instructions, delivery address, pickup time, and so on, just as there is with orders placed traditionally over the phone or even via staff during in-store eating. Aside from the time, work, and food waste, such instances result in a negative customer experience and increase the risk of permanently losing these customers. Compared to other losses, this is exorbitant.

Due to a unique menu that showcases your offers, the ability to accept cooking directions, and correct delivery or takeaway details, using an online ordering system avoids these issues. Customers can order more easily, and staff can work more efficiently since they have more information.

7. Integrated with your Point of Sale System

An online ordering system that is directly linked to your point of sale (POS) system allows you to manage orders straight from the POS dashboard. As a result of the familiar system and the lack of deviation from the present procedure, your employees will not need to be retrained. Furthermore, full details of every transaction, as well as the customers that do them, are recorded, allowing you to gain useful insights.

Summing Up

This pandemic is the ideal time for restaurants to become self-sufficient, minimize their reliance on aggregators, and reclaim control of their fate. Implement your own restaurant’s online ordering system and make it accessible to customers at all times. Make sure your online ordering system is set up to turn first-time clients into repeat customers, especially once the COVID-19 situation has passed.

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